Creating and customizing your website

Overview

The Main Street platform has a powerful company profile system that dynamically generates websites for every company added to our platform.

This format makes it possible to include advanced functionality, such as inbuilt SEO optimizations, Conversation Optimization, and Social Media integration, to all owner websites with reliability and minimal development time.


Features

  • Automatic Website Landing Pages with Custom Logo and more on the company URL.
  • Dynamic Company Service Areas that create landing pages for every service area
  • Automatically generated Customer Payment Portal and On-Platform Leads that allow owners to accept credit card payments from owners.
  • Lead Capture conversion forms automatically linked up to the Owner CRM's

  • A company blog

Set up your base Website

Main Street supports Business Owners in creating their public landing pages, including the copy, layout, and tooling.

An owner can find and open their company's website by navigating to "My Company" and selecting "Open" under "Website" at the bottom of the page.


Setting up the website

To open the Marketing Wizard navigate to "Settings" and then to "Setup Guide".

Select "Get Started" on the "Branding and Marketing Settings" step.

The setup contains 3 steps:

  • Branding Setup
  • About Your Company
  • About The Owner

Filling each step in the setup wizard will result in a custom website, the copy and layout will change according to the options selected in each step.


After following the setup wizard the owner can continue to custom their website at the "Company Marketing Settings" and "Brand Settings" inside "My Company".


Company Marketing Settings

As a Business Owner, you can update each of their custom website's sections, and add option sections such as Portfolio, including the text copy and images, at the Company Marketing settings page.

Possible settings:

  • Company Website Header Section:
    • Updates the headlines, hero image, about, Hero image, and CTA(Call To Action) from the Header section.
  • About the Owner:
    • Updates the headline, profile photo, and biography from the Owner section.
  • Company Values:
    • Updates, adds, or removes, items from the Company Values section.
    • Includes title, description, order, and icon.
  • Company Services:
    • Updates, adds, or removes, items from the Company Services section.
    • Includes, title, description, order, and image.
    • Not included by default, requires at least 1 item.
  • Company Appeals:
    • Updates, adds, or removes, items from the Company Appeals section.
    • Includes, title, description, order, and image.
  • Portfolio Photos:
    • Updates, adds, or removes, items from the Portfolio section.
    • Includes, title, description, order, and image.
    • Not included by default, requires at least 1 item.

Brand Settings

You can also update and preview the colors and styles that will be used by your company's brand on the Brand Settings page.

Possible settings:

  • Brand style: The fonts and overall brand aesthetic
  • Brand color: The color scheme of the brand
  • Custom logo: The logo to show on the website and brand assets

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